For Hawkstone and T&P we helped create an innovative campaign to say a huge ‘Thank You’ to all the partners for stocking Hawkstone and celebrate pubs across the UK, raising a glass to the landlords, teams and local communities who keep these spaces running, even when the climate is tough.

We filmed the Farmers Choir, singing five new ‘alternate covers’ of some classic songs that we wrote to accommodate a range of pub information, then used a mixture of technology and human creativity to extend their performance to hundreds of pubs, without losing the warmth, personality and authenticity of the original performers.

Every dynamic lyric was carefully crafted by an old fashioned human to match the original melody and rhythm, some pubs were easier than others to make work, 'Grandpa's Joe’s Potting Shed, we’re looking at you’ ; ).

In order to make this work, we were supported by the team at LipDub AI which we integrated to re-sync the choir performance across multiple singers thanks to their multi actor feature. And AI audio platform, Audimee, was used to create consistent choir vocal clones for every song.