For Hawkstone and T&P, we helped craft an innovative campaign to say a big ‘Thank You’ to all the partners for stocking Hawkstone and to celebrate pubs across the UK. We're raising a glass to the landlords, teams, and local communities who keep these spaces running, even during tough times.

We filmed the Farmers Choir, performing five new ‘alternate covers’ of classic English songs, which were adapted thanks to a mixture of cutting edge tech and creativity to extend their performance to hundreds of pubs, while maintaining the warmth, personality, and authenticity of the original singers.

Every dynamic lyric was carefully crafted by an old-fashioned human to match the original melody and rhythm. Some pubs were easier than others to make work — ‘Grandpa's Joe’s Potting Shed' we’re looking at you ;).

To make this work, we received support from the team at LipDub AI, which we integrated to re-sync the choir performance across multiple singers using their multi-actor feature. Additionally, the AI audio platform Audimee was used to create consistent choir vocal clones for every song.