Universal Pictures

Bride of Frankenstein / Holoride

Arguably one of my all time favourite projects - revolutionising in-car entertainment with the Holoride VR platform.

Spatial Creative Studio, REWIND, was one of the first to be granted access to the HOLORIDE elastic-content platform, which took vehicle data points such as speed, location, time, steering, acceleration and braking and merged that in real-time with Unreal Engine powered VR creating entirely unique automotive passenger entertainment.

We were fortunate enough to be given access the Universal Monsters IP and as such designed and developed the ‘Bride of Frankenstein’ VR game from the ground up, reimagining the the titular character for the 21st century.

Deploying to Oculus Quest headsets, that were dynamically connected to the Ford Explorer OEM system, we delivered the first Universal Studios public ride that was outside of the main park, with 3000+ passengers over the course of 4 weeks.

NBC Universal
Holoride
Ford Motor Company
REWIND

“The combination of cinematic VR, interactivity, and real-life motion from a moving vehicle has opened up a new world of possibilities for immersive entertainment on the move”.

Greg Reed, VP, Technology Partnerships, Universal Pictures

A woman with a sci-fi appearance leaning out of a red vintage car at night during a foggy, eerie scene. She has distinctive makeup and hair and appears to have yellow eyes. The background features a dark road and a billboard with a moon and the words 'Universal Pictures'.

A woman with intricate makeup and hairstyling is sitting on a ride with her arms outstretched. The background is filled with pink lightning, glowing particles, and dark, twisted trees, creating a supernatural and eerie atmosphere.

A woman in a white dress with bandages on her arms is sitting in a red vintage car with a frightened expression, raising her hands. Above her, a large creature with a skull-like face, glowing red eyes, and jagged teeth is floating in the air, with a dark, eerie background featuring leafless trees and a cloudy greenish sky.