At Magnopus UK (previously REWIND), we worked with Sony Immersive Music Studios, to create the first virtual gig of its kind, celebrating the release of Madison Beer’s debut album, ‘Life Support’.

Using an ultra-real avatar powered by Madison’s mo-cap performance data, we crafted an effects laden show set within a hyperreal version of New York’s ‘Sony Hall’, all built within Unreal Engine 4.

As well as recreating Madison, the Sony Music Hall was built in UE4. The show art was directed by musician and artist Daryl Atkins. The show debuted LIVE on Madison Beer’s TikTok channel to her 14 million followers and can be watched in full on YouTube.